In early 2011, JCPenney used to be at the top of Google for nearly anything they sold, from bedding to luggage to clothing. But a month later, after the NYTimes wrote this expose, they were dropped off of the top 50 results. Why? Because they hired a dishonest SEO company who was using black-hat SEO link-building tricks that caused Google to penalize their website, dropping it off the search engine results for the same keyword terms. Specifically: there were thousands of paid links created on hundreds of websites across the web, all of which lead directly to JCPenney.com, which tricked Google into temporarily moving them to the top of the results. Afterall, Google wants to show the most pop
I just wanted to followup on Wix's SEO Hero contest, in which Wix offered $50,000 to the website that could rank highest for the keywords "seo hero" in Google within a 4 month timeframe. This website, wix-seo-expert.com, was entered into the contest to see how well the Wix platform could perform with SEO, compared to competing SEO companies using everything from Wordpress to custom platforms, all vying for the $50,000 prize. Well, wix-seo-expert.com, which I designed and built entirely in Wix, did VERY well in the contest, and, while it did not win the prize (the winners were a French team of SEO experts who built a nifty little keyword analyzing tool) this website did get an honorable menti
