By sewing seeds of great new content on your website regularly, you're planting seeds for your website's future visitors! Whenever you think of a question, tip or idea relating to your business or products, write about it! It doesn't have to be a long post or page, just write and write often! Come up with a Top Tips page that you can keep adding to. Google likes to see pages that have new content added often, so adding more content to a specific page over time will help that page's ranking.