A good SEO Hero will always add to the conversation – meaning, a SEO Hero will build out page content that adds to the conversation about any topic. For example, if your website sells Hatch Chile Seeds like SandiaSeed.com, then you want to have lots of topics on Hatch Chile, such as:
By giving lots of information that is new and unique and in-depth, you are providing users with a wealth of information about green chiles grown in Hatch. In this way, you are adding to the conversation and providing useful information. Google loves getting new, in-depth content about all topics, so feed Google with lots of great tips and other info about the things you want to be found for.