YouTube is owned by Google, and it is extremely helpful for SEO to have lots of videos about your services, products, tips, expertise. It doesn't have to be fancy, just showing a quick tutorial on a common customer question can be very useful to viewers. Create a YouTube Channel for your business, and start posting new videos regularly. Write at least 200+ descriptions for your videos and cover any keywords to help people find your video. Link to a page with the embedded video on it with more tips or information to encourage clickthroughs.